Books

Two books. One is the framework. The other is where it came from.

The Anatomy of Transformation
#1 Bestseller

The Anatomy of Transformation

Most change doesn't hold. People decide, commit, start, and end up back where they were, and they conclude something is wrong with them. Usually nothing is. They just skipped a phase.

This book maps the seven phases people move through when they actually change:

Phase 1
Ignorance

Unaware of the underlying pattern driving results.

Phase 2
Awareness

Recognizing that the current reality is no longer working.

Phase 3
Take Responsibility

Refusing excuses or external blame; radical ownership.

Phase 4
Immersion

Deep study and modeling of those who have solved the obstacle.

Phase 5
Interdependence

Recognizing that sustainable scale requires collaboration and trust.

Phase 6
Ownership

The new identity becomes your default reflex.

Phase 7
Influence

Guiding others through the path you have personally mastered.

It isn't a sequence you start at the beginning of. You're somewhere in it right now. The value is knowing which phase you're in, because the thing that moves you forward is different in each one, and doing phase five work while you're stuck in phase two is why the last attempt failed.

Every year since 1989 studying how people change, including my own, distilled into a process you can follow.
Direct Reader Bundle

Get the book for the cost of shipping.

Not a discount. The book is yours. You cover shipping and handling.

Plus The Warrior Sage: Sacred Scars, free. The full story. Losing my left leg to bone cancer at eight, eleven years of addiction, six DWIs, jail, homelessness, $250,000 in debt, and the night in 1989 it turned. The framework in the first book came out of the events in this one. It's yours as an ebook when you order.
The Warrior Sage: Sacred Scars
The Memoir

The Warrior Sage: Sacred Scars

I wrote this one because the framework is easier to trust when you know what it was built on.

Cancer at eight. Alcohol at thirteen. Drugs. Six DWIs. Jail. Homeless and $250,000 in debt. And then a porch in August 1989, a can of beer I poured on the ground, and everything that followed.

I'm an open book about all of it. Not because the wreckage is interesting, but because I've never met anyone who was moved by someone who had it easy.

Included free with The Anatomy of Transformation.

Looking for organizational scale rather than personal transformation?

If you're here about your company rather than yourself, The Entrepreneur's Edge is where that work happens.