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What is Executive Business Coaching?
A “business coach” is a man or woman who becomes a trusted advisor, a creative solutions provider and a peak performance mentor who can impact the growth of a business or individual.
This is achieved through the process of optimizing the business goals and the people involved in achieving those goals through a series of proven strategies, ultimately moving you towards mutually agreed upon goals. Ideally they are going to have the ability to help a business owner, entrepreneur, or manager, to look at their overall situation or an element of their business and create measurable objectives and a strategic plan for achieving them.
Simply put, they’re someplace now and there’s a better place they want to be. There will usually be several components that need to be focused on to achieve that goal. It could be becoming a better leader. It could be developing a better sales organization. It could be creating a better culture. It could be any number of things. So the executive business coach works with you to establish an series of goals that are essentially a road map between where the client is now and where they want to be.
What Does a Business Coach Do?
The business coach’s job is to be an objective observer and guide the client through the different processes, methodologies, philosophies, and help provide access to the resources required for achieving the specific goals for growth. The coach is there to guide, to hold you accountable, to offer other perspectives or help shift the mindset in order to help get through real or imagined obstacles.
There’s a variety of ways that a coach can work. But basically, the coach collaborates with the client to help the client. The coach doesn’t do the client’s work. The coach helps the client to achieve, over a period of time, the specific goal that they agreed on together. It also depends on the relationship. They could establish numerous goals and may do them one at a time for a long duration. Or it could be a single goal for a short duration.
What Differentiates Me From The Average Business Coach?
Many business executives, owners, and entrepreneurs have been greatly rewarded by making the decision to retain coaches. I’ve worked with a lot of coaches over the past 26 years. I’ve seen people who get amazing results, and others… not so much. This isn’t a judgment, but a very strong opinion. I believe that if you’re going to be a coach, be the best damn coach you can be and produce the best outcome for your client.
I think most coaches are very fine men and women who really do want to make a difference and the way they do that differs. Many of them produce impressive results, however, a large number of them seem to operate in a vacuum and rarely collaborate with others. This causes a problem for the business because most of these coaches have one area of specialty, and if they are not collaborating with others and looking at the business as a whole, many times they are putting something into play that puts other parts of the business out of balance.
“If you are the smartest person in the room, you’re in the wrong room.”
